Our origins. Your next chapter.
A look back at the original Boss, and the idea that still guides our work: make the complicated useful for your business.
The tools should make running your business simpler. That idea is the thread between our first blue lion and the systems we build today.
A familiar lion. A familiar purpose.
In the November 2013 archive of BlūLion's website, the lion is already wearing glasses and a pinstripe suit. Beside the original wordmark sits a small promise: "Solutions simplified."
Local search, video, mobile and reputation were the themes. Different tools, one practical concern: help a business get noticed, understood and chosen.
Boss had a few jobs already.
Camera operator. Mobile guide. Keeper of the conversation. These are the actual illustrations from the old website, with all their early character intact.
Built for a smaller screen
The screens changed. The need for a useful mobile experience stayed.
A little camera confidence
Video gave the original lion a role behind the camera. Today, clarity matters more than hype.
A familiar face for trust
Reputation was already part of the conversation. Trust still has to be earned.
Ready for the conversation
Social channels brought people closer. Following through on the conversation is still the job.More connected. Still accountable.
Today, getting noticed is only part of the work. An enquiry also needs a reply, a clear next step and someone responsible for it. Your website, inbox and calendar should help that happen together.
That is where connected systems and AI can be useful: organising routine work, preparing drafts and helping people follow through. Humans remain responsible for the decisions, promises and quality of what goes out.
A little of the Boss mythology
In our fictional brand story, Boss began in the digital jungle in 2012 and grew more powerful as technology evolved. It is our way of giving curiosity and ambition a character. The dated archive tells the separate, documented website history.
Archive source: BlūLion website, captured 12 November 2013 (opens a new tab). Original carousel artwork is hosted here for this retrospective. Historical services are not a current service list.
Be your own customer for two minutes, then see what your team would receive.